Strong AI, applied AI, and cognitive simulation
Employing the methods outlined above, AI research attempts to reach one of three goals: strong AI, applied AI, or cognitive simulation. Strong AI aims to build machines that think. (The term strong AI was introduced for this category of research in 1980 by the philosopher John Searle of the University of California at Berkeley.) The ultimate ambition of strong AI is to produce a machine whose overall intellectual ability is indistinguishable from that of a human being. As is described in the section Early milestones in AI, this goal generated great interest in the 1950s and ’60s, but such optimism has given way to an appreciation of the extreme difficulties involved. To date, progress has been meagre. Some critics doubt whether research will produce even a system with the overall intellectual ability of an ant in the forseeable future. Indeed, some researchers working in AI’s other two branches view strong AI as not worth pursuing.
Applied AI, also known as advanced information processing, aims to produce commercially viable “smart” systems—for example, “expert” medical diagnosis systems and stock-trading systems. Applied AI has enjoyed considerable success, as described in the section Expert systems.
In cognitive simulation, computers are used to test theories about how the human mind works—for example, theories about how people recognize faces or recall memories. Cognitive simulation is already a powerful tool in both neuroscience and cognitive psychology.
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